Wine lockers are red hot: A growing trend in restaurant design

From the Boston Globe to Restaurant Hospitality magazine and the Houston Chronicle, writers throughout the country are showcasing one of the hottest trends in restaurant design: the addition of wine lockers (and the ROI-driven value of the wine locker programs that drive repeat customers).

With the recent launch of Case & Crate — a modular, ready-to-ship wine locker and bin collection — we scoured the internet for some of the best stories talking about this movement.

Inside the secret world of wine lockers

Boston Globe (March 2, 2016)

Hockey stars Milan Lucic and Nathan Horton used to share a locker, but not at TD Garden. At Morton’s The Steakhouse. That’s because the former Boston Bruins are among a small but growing cohort of elite Massachusetts diners who’ve acquired private wine lockers in upscale restaurants.  Read More >>

Wine lockers are hot new VIP restaurant experience in Houston

Houston Chronicle (May 11, 2017)

If you thought restaurant wine lockers went out with tastevins – those shiny medallionlike tasting cups that old-school sommeliers wore around their necks – think again. There’s a new era of locker pride, and maybe some locker envy, happening in Houston. Read More >>

The value of wine lockers in restaurants: A customer-based case study

VintageView (Jan. 18, 2018)

For years, high-end steakhouses have drawn their top clientele through the doors more often by storing their wines for them. Locker programs at national giants such as Capitol Grille and Morton’s, and independent places like Guard & Grace (Denver) alike proven their worth. They improve customer retention and satisfaction while driving more revenue. Read More >>

Make guests feel like VIPs with wine lockers

Restaurant Hospitality (May 26, 2017)

You may not come across wine lockers very often, but their numbers are growing. Decorative lockers filled with wine bottles — sometimes a bit of liquor, too — and labeled with plaques that call out the names of local business owners, athletes, celebrities and regular guests, have been popping up in restaurants and bars across the country. Read More >>

Make guests feel like VIPs with wine lockers

Premier Food Safety (June 26, 2017)

If you are a business entrepreneur who wines and dines a lot, you might consider getting a wine locker at a participating restaurant. Actually anyone who loves to have wine during dinner out can have their selected wines on display in their wine locker, replete with an appealing display case and a fancy plaque that can be designed to advertise your business in an unobtrusive way. Read More >>